From Guayaquil to Manhattan
The story behind every piece you wear
THE BEGINNING
I started Isamour with my hands, a dream, and a table in my living room.
Growing up in Guayaquil, Ecuador, I was surrounded by color, warmth, and women who wore their strength like jewelry — visible, unapologetic, radiant. My grandmother's gold earrings. My mother's bangles that clinked when she cooked. Those sounds and images became part of who I am.
In 2019, I turned that feeling into something real. Isamour began as a small collection of handcrafted pieces — each one designed to make the woman wearing it feel like she was carrying a piece of home, wherever home might be.
"Cada pieza lleva una historia. Every piece carries a story — yours and mine, woven together."
— ICHA, FOUNDER
What We Believe
Our values aren't marketing — they're how we make every piece.
Artisan-Made
Every piece is handcrafted by skilled artisans in Ecuador, preserving traditional techniques passed down through generations.
Built to Last
Waterproof, tarnish-free, and backed by a 1-year warranty. Demi-fine quality that doesn't compromise for price.
Two Worlds, One Soul
Designed for women who live between cultures — carrying their roots with pride while building something new.
THE NEW YORK CHAPTER
I didn't come to New York to start over. I came to share what I'd already built.
Moving to New York wasn't about leaving Ecuador behind — it was about bringing it forward. I saw Latina women here wearing jewelry that didn't reflect who they were. Too generic. Too mass-produced. Nothing that said, "I carry two worlds in me, and I'm proud of both."
Isamour NY is for that woman. The one who speaks two languages at dinner. Who sends money home and builds a future here. Who wants to wear something beautiful that also means something.
OUR JOURNEY
Key Moments that shaped Isamour
2019
The First Collection
12 handcrafted pieces launched from a small workshop in Guayaquil. Sold out in the first week through Instagram.